What is postal optimization?

It is the process of coordinating address quality, mail-piece design, presort, barcoding, documentation, and USPS entry to qualify a mailing for the appropriate commercial postage and delivery plan.

Does presort guarantee the lowest postage?

No single presort plan fits every job. List density, mail class, size, weight, quantity, and entry location all affect the available postage path.

Mail Sorting, Presort & Postal Optimization

Mail sorting and postal optimization tied to the production job.

Postal optimization aligns address quality, mail design, presort, barcoding, documentation, and entry strategy before a job reaches USPS. DIS Direct uses CASS, NCOA processing when applicable, Intelligent Mail barcodes, presort, and drop-shipping analysis to find the practical postage path for each high-volume mailing.

Postage is often the largest line in a direct mail budget. We evaluate the data, finished piece, mail class, presort, and entry plan together so the production specification supports the postage assumption.

What postal optimization includes

Optimization begins before print. Address quality, dimensions, weight, automation compatibility, mail class, and destination entry all influence the final postage and schedule.

CASS and applicable NCOA / Move Update processing
Presort and Intelligent Mail barcoding
Tray, sack, pallet, and documentation preparation
Drop-shipping and sectional center facility analysis

Presort tied to the actual production job

A presort estimate is only useful when it reflects the final list, piece weight, dimensions, mail class, and entry plan. Our data, production, and mailing teams work from one job specification instead of handing assumptions between vendors.

Current rates confirmed before quoting

USPS prices and standards change. We confirm the effective Notice 123 and applicable Domestic Mail Manual requirements for the scheduled mailing rather than treating an old postage table as a standing quote.

Sources

Primary references. Postage and product rules change, so confirm current USPS rates and standards before you mail.

USPS Postal ExplorerOfficial mailing standards, Domestic Mail Manual, and price resources.
USPS Postal Explorer: Notice 123Official USPS price list; confirm its effective date for each mailing.
USPS PostalPro: NCOALinkOfficial overview of the licensed change-of-address processing product.

Frequently asked

What is postal optimization?: It is the process of coordinating address quality, mail-piece design, presort, barcoding, documentation, and USPS entry to qualify a mailing for the appropriate commercial postage and delivery plan.
Does presort guarantee the lowest postage?: No single presort plan fits every job. List density, mail class, size, weight, quantity, and entry location all affect the available postage path.