Postage vs. production
USPS sets EDDM postage and publishes it in Notice 123 and on the Every Door Direct Mail product page. Rates change, so verify the effective Notice 123 before quoting. Your printer sets production cost based on size, ink coverage, paper, quantity, and the number of routes in the drop.
Retail caps vs. program volume
EDDM Retail is designed for simplified entry and includes daily piece limits per ZIP Code. Larger multi-route programs usually use business mail entry with a mail service provider that can manage consistent print, facing slips, bundling, documentation, and entry timing.
- Confirm whether your drop is Retail or BMEU before you lock creative size
- Weight limits (commonly 3.3 oz for EDDM flats) affect stock and coatings
- Simplified addressing (“Postal Customer”) replaces a named list
What drives production costs
Route count, piece size, color, coating, and whether you need creative versions by market. Multi-market programs should price for consistency across drops, not just the first thousand pieces.
- More routes → more pieces → better print efficiencies
- Oversized EDDM pieces cost more to print and can change postage class fit
- Variable creative by market adds data and version complexity
Request a custom quote
Send us target markets, approximate route counts, size, and drop date. We will price production against a schedule you can actually run, and call out postage as a separate USPS line so finance is not guessing.
Sources
Primary references. Postage and product rules change, so confirm current USPS rates and standards before you mail.
- USPS: Every Door Direct Mail prices and toolsCurrent retail/BMEU price callouts and EDDM online planning tool.
- USPS Postal Explorer: Notice 123Official price list; check the “effective” date at the top of the notice.
- USPS Postal Explorer: EDDM Retail Quick Service Guide archiveRetail quantity, bundling, and entry standards summary (verify against current DMM).
- USPS: EDDM Retail fact sheet (PDF)Simplified-address and retail submission basics.
Frequently asked
- Why can’t you publish a single EDDM price?
- Postage changes with USPS notices, and production changes with size, quantity, and routes. Any honest quote separates those two lines.
- Where do I check the current postage rate?
- Start with USPS Every Door Direct Mail and confirm against Postal Explorer Notice 123 for the effective date.
