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DIS Direct, Data-Driven Direct Mail Solutions

Capabilities overview

Equipment & Capabilities

Print, lettershop, data, and postal work in one plant with one accountable production schedule from clean data to USPS entry.

Zirkon 6611 Mini-Webwith inline finishing

● G7 Certified

Sheet size
26.5" × 17.75"
17.795" cut-off
Max print area
25.75" × 17.25"
Printing units
6
Roll width
12" to 26.5"
Max stock thickness
10 pt
Perforation
90° / continuous

Imaging: Simplex & duplex inkjet · (6) 4.25" Kodak Versamark heads · Re-moist: any shape

The Zirkon 6611 Mini-Web press on the DIS Direct production floor, with paper rolls staged behind it
The Zirkon 6611 Mini-Web on our Itasca production floor.

Pre-Press

  • › Fuji XMF workflow

Offline Services

  • › FlowMaster inserters, read/write
  • › MBO folding equipment
  • › Kirk Rudy mail bases
  • › Wafer sealing & mail sortation
  • › Seamless Acceptance
  • › Kodak Versamark imaging
  • › Hand sorting & custom handling
  • › Mail Anywhere approved

Data Services

  • › BCC Mail Manager (Pre-Sort, NCOA, CASS)
  • › GMC PrintNet software
  • › Intelligent Mail Barcoding
  • › Data manipulation & conversion

Six departments. One accountable partner.

FlowMaster inserting line running letters with USPS trays staged beside it
FlowMaster inserters · read/write

Press

High-quality printing & finishing

  • Printing : Heatset web offset & inkjet
  • Variable data : Personalization, transpromotional
  • Sheeting : Precision cutting & finishing
  • Color inkjet : High-speed production
  • In-line capabilities : Die-cutting, re-moist, perforation, hot melt / cold glue

Bindery

Value-added finishing & assembly

  • Folding : Multiple fold types (letter, Z-fold, gate fold, etc.)
  • Inserting : Letters, self-mailers, reply cards, brochures
  • Ink jetting : Addressing, barcodes, 2D codes, variable data & graphics
  • Tabbing : Multi-tab applications
  • Gluing : Hot & cold glue applications

Handsorting

Manual sorting & special handling

  • Manual sorting : By ZIP, route, carrier & custom
  • Special projects : Complex sorts, bundles, sequencing
  • Small batch : Cost-effective solutions
  • Custom handling : Flexibility for unique requirements

Mailing & Postal

End-to-end mail execution

  • Postal optimization : SCF, saturation, High Density Plus
  • EDDM : Every Door Direct Mail saturation
  • Presort & preparation : Barcoding, labeling, tray/bundle prep
  • USPS postage optimization : Drop shipping, USPS requirements
  • Logistics : 2 to 9 day delivery to destinations
  • Informed Delivery : Digital mail previews & tracking

Data & Analytics

Data-driven results & insights

  • Data processing : Cleansing, standardization, de-duping
  • NCOA processing : Change of address updates
  • Append services : Email, phone, demographic, firmographic
  • List hygiene : Address validation, deliverability
  • List rental / purchase : Targeted & reliable lists
  • Analytics & reporting : Performance, response, ROI insights

Strategy

Strategy that drives results

  • Campaign strategy : Objective, audience, channel planning
  • Creative & offer optimization : Improve response & ROI
  • Production strategy : Format, design, timing, testing
  • Performance measurement : Ongoing analysis & recommendations

What can you test in direct mail?

Start with any of these options. request a quote, or jump into formats and services.

Format

  • Postcard 5.5" × 8.5"
  • Postcard 5.5" × 11"
  • Postcard 8.5" × 11"
  • Self mailer
  • Invitation pack
  • 6×9 letter pack
  • #10 letter pack

Format add-ons + treatments

  • Insert
  • Brochure
  • Flier
  • Sticker / label
  • Booklet
  • Extended / die-cut envelope
  • Interesting OE windows / reveals

Offer

  • FREE
  • BOGO
  • Digital gift card
  • Guide
  • Trial period
  • Financial review
  • Estimate / proposal
  • Money back guarantee
  • Consultation
  • Special rate
  • Waive set-up fee
  • Pre-approved
  • $ of a certain amount
  • Extra service
  • Discount match
  • % off
  • ROI calculator
  • Sweepstakes / contest
  • Stickers
  • Tickets
  • White paper

Offer attribution

  • Unique code
  • Promo code (generic)
  • PURL / vanity URL (landing page)
  • Physical coupon

Messaging

  • Brand
  • Savings
  • Competition / comparative
  • New to market
  • Product details
  • From the president
  • From the sales rep
  • From the customer
  • Descriptive
  • Steps / process
  • Instructional
  • Focus on offer
  • Appeals
  • Emotional
  • Affinity / partnership
  • Credibility
  • Personalization
  • Social proof
  • Seasonal
  • Urgency
  • Before / after
  • Problem / solution
  • Long form
  • Short form
  • Exclusivity
  • Scarcity

Personalization

  • Variable data (VDP)
  • Variable imagery
  • First name
  • Last name
  • Address
  • Street name
  • City name
  • State name
  • County name
  • Trigger data info
  • Loan amount
  • Home value
  • Expiration date
  • Age range
  • Job title
  • Individual income
  • Household income
  • Company name
  • Employee size
  • Annual revenue
  • Product name
  • Net worth
  • Industry vertical
  • SIC code / description
  • Image of home
  • Map
  • Home info: bedroom #, bath #
  • School attending

Explore by intent

Equipment is the how. These pages are the why.

Direct mail printing

Print and mail in one plant

EDDM

Every Door Direct Mail production

Lettershop

Inserting, addressing, induction

Variable data printing

Personalization at plant scale

Trade / white-label

Overflow without competing

Postcards

List + EDDM volumes

Resources

Guides, glossary, comparisons

Certified. Audited. Trusted.

  • ● SOC 2 Type II
  • ● HIPAA Compliant
  • ● EcoVadis
  • ● G7 Master Printer
Request a quote