Entries by admin

DIS Direct Achieves Idealliance G7® Master Qualification

DIS Direct, a renowned print service provider located in Itasca, Illinois, has achieved G7® Master Qualification, awarded by Idealliance®, a not-for-profit industry group dedicated to guiding print production best practices, specifications, and standards, worldwide. DIS Direct joins a select group of print service providers who have successfully completed training, examination and qualification process of their […]

DIS Direct receives FSC Certification

We are pleased to announce DIS Direct has been approved for FSC Certification. This is an important milestone as we grow and evolve as a company, and demonstrates our resolve to continually develop more environmentally conscious methods of producing highly personalized direct mail programs. Achieving this certification requires a rigorous third-party audit of purchasing practices […]

4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

Remember when you used to check the mail? It was stuffed and filled with circulars, letters, bright and packets, some of which were tossed before anyone ever saw it. It covered table tops and counters, and stacked up quickly. People sorted out the familiar stuff and often swept the whole stack into the trash bin. […]

Using Analytics to Create the Ideal Direct Marketing Campaign

Correctly targeted direct marketing can be an extremely powerful tool for your business, but poor targeting can waste your marketing budget. Even if you have constructed an effective inbound marketing campaign, you may still be missing out on many potential customers if you don’t embrace direct marketing. Here are some tips for creating a direct […]

Blurring the Lines Between Direct and Digital Marketing

Are you reaching ALL your subscribers? Are your digital marketing campaigns reaching all the subscribers in your marketing database? Chances are they are not. Marketers continue to struggle to reach subscribers who have either opted out of digital communications, have email addresses that are undelivered or simply have a preference for offline marketing. OmniChannel Programs […]

How Direct Mail Enhances your Digital Communications

Direct mail has shown to improve the effectiveness of a digital marketing campaign. A recent Brand Science study reported a 62% uplift in ROI from digital campaigns that include direct mail. Integrating direct mail in your overall marketing strategy is critical to reaching your entire marketing database. How are marketers effectively using direct mail as part of their overall […]